A good idea never quite gets off the ground in this outing, in which compound words are split for comic surprises. On page one, for example, a picture of a spiraling oxtail is captioned, "Once there was a bull..."; turn the page, and the tail becomes a long pink tongue and the sentence concludes, "...frog who had lost his hop." Bullfrog goes searching for his hop "under a toad... stool" and "in a patch of grass... hoppers," but cannot leap until he encounters a "diamond... back rattlesnake looking for breakfast." Walton's most amusing moment may be Bullfrog's statement, "I'm so hungry I could eat a horse... fly." The story is never more than banal, but could easily lend itself to a high-energy, read-aloud. The book's design is as straightforward as its plot; undulating lines of hand-drawn text caption square paintings of Bullfrog's adventures. Debut illustrator Hally layers what look to be multicolored pastels on a grainy surface, forgoing precise detail for a slightly unconventional, impressionistic effect. Ages 4-8. Copyright 1995 Reed Business Information, Inc.